
The Whitest Boy Alive is the side project of Erlend Øye whose main project is with the folk-pop group Kings of Convenience, Erlend is probably most easily recognized as the vocalist on Röyksopp's song "Remind Me" (a.k.a. the caveman song). The Whitest Boy Alive started as an electronic project, with the group's original album 'Dreams' being released in 2006. Since then they have moved away from that electronic sound and lost all their pre-programmed elements. 'Rules' is more of a jazz-influenced album that is helped along by plenty of great lyrics from Erlend Øye.
'Rules' starts out with back-to-back hits in "Keep a Secret" and "Intentions" and these songs set the tone for the rest of the album by establishing the common theme that ties together the album. 'Keep a Secret' starts with the opening line, "Can you keep a secret? Honestly, no." It is this type of lyric that appears throughout the remainder of 'Rules', with songs like 'Gravity' being driven by its poignant lyrics. While many of the songs on 'Rules' remain light and upbeat in their tone and texture, many of the lyrics are dark and downcast at the same time.
Some of the time, when light music is mixed with darker lyrics it can be confusing and overall ends up being lost on the listener, but with 'Rules' none of the points that Erlend is trying to drive home are lost in the jazzy hooks and melodies that are also present on the same tracks. Overall, 'Rules' presents itself to me as one of the strongest albums of the year, endless hooks and great melodies combined with lyrics that are actually challenging to the listener make this an album worth listening to over and over again.
9.2/10
'Rules is out now on iTunes and is in stores on March 31st.
The Whitest Boy Alive - Intentions (MP3)
----------------
Now playing: The Whitest Boy Alive - Keep A Secret
via FoxyTunes


